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This page covers Pinterest's Privacy Policy. Pinterest_Community_Guidelines.jsonl and Pinterest_Content_Policy.jsonl are both empty and haven't been ingested. Across 13 scrapes spanning 2024-03-13 to 2025-10-03, this dataset contains 28 unique snippets, with a substantial expansion of the AI-training disclosure starting 2025-05-01 (see below).

What this wiki found — complete, every page

Presence facts, not verdicts — each flagged term links to its definition and the exact clause on this page. Absence of a badge means the term isn't currently flagged here, not that the page is risk-free.

Independent reviews, where they had something to say

Pinterest – Privacy Policy

Dataset: PGAv2 (Platform Governance Archive v2) — 25 platforms, 2022–2026

PGAv2 (Platform Governance Archive v2) is this wiki’s legacy dataset: pre-tagged JSONL records covering 25 major social-media, messaging, and content-sharing platforms, with risk scores and keywords assigned via systematic extraction of 1,736 high-risk clauses from each platform’s Terms of Service, Privacy Policies, and Community Guidelines, spanning 2022–2026.

Note: This page contains documented policy clauses. Risk assessment is qualitative and context-dependent. For analysis of patterns across platforms, see:

• AI Act Substance Matrix
• Tier Bifurcation
• Scraper Enforcement Gap
• Methodology

Source: sources/jsonl/Pinterest_Privacy_Policy.jsonl Last updated: 2025-10-03

Overview

This page covers Pinterest’s Privacy Policy. Pinterest_Community_Guidelines.jsonl and Pinterest_Content_Policy.jsonl are both empty and haven’t been ingested. Across 13 scrapes spanning 2024-03-13 to 2025-10-03, this dataset contains 28 unique snippets, with a substantial expansion of the AI-training disclosure starting 2025-05-01 (see below).

The baseline (2024-03-13 through 2025-03-07) already discloses that Pinterest uses information “to train, develop, and improve our technology such as our machine learning models.” A confirmed genuine addition on 2025-05-01 (isolated via direct diff against the 2024-03-13 capture) makes this much more concrete: training now applies “regardless of when Pins were posted” — meaning retroactively, covering content posted before this policy even existed. The update also names a specific Pinterest product trained “on images in Pins posted to our Services” (the scraper stripped the product’s name along with its link, leaving a visible gap: “Pinterest’s , which is trained…”), and adds a new disclosure that “Pinterest also has features that are supported by generative artificial intelligence technology.” This is the single largest substantive expansion in this page’s history. The 2025-06-15 scrape repeats the same substance with only cosmetic punctuation differences (straight vs. curly quotation marks).

Flagged Keywords & Risks

• machine learning, train AI/models — Discloses that user information (including Pin images) trains Pinterest’s machine learning models, “regardless of when Pins were posted,” as of 2025-05-01. Why it matters: because the policy applies retroactively, content posted years before this disclosure existed can still be used to train models — users had no chance to object when they originally posted it.
• artificial intelligence — First captured 2025-05-01, tagging the same expanded paragraph plus several nearby privacy-rights sections (legitimate-interest disclosures, opt-out-of-targeted-advertising instructions) that got swept into the same capture window. Why it matters: it sits right next to the new “generative artificial intelligence technology” feature disclosure, but most of the text captured under this keyword is incidental privacy-rights boilerplate, not AI-specific language.
• improve services — A data-retention disclosure (“storage periods are determined on a case-by-case basis”), not a training-specific clause. Why it matters: this open-ended language gives Pinterest wide discretion over how long it keeps your data, with no fixed deadline disclosed.

Legal Context & Research Significance

The 2025-05-01 disclosure that Pinterest trains its machine learning models on Pin images “regardless of when Pins were posted” falls under wearetosed’s “tracking & profiling” category, since it confirms that historical user-generated content is repurposed as training data without the poster having had any opportunity to object at the time of posting. This pattern of one-sided disclosure is consistent with Soneji et al. (2025), who find that roughly two-thirds of ToS;DR-style clauses favor the service provider over the user — retroactive training rights are a clear instance of that asymmetry, since users gained no corresponding benefit or notice when the practice began. The “improve services” retention clause, which sets storage periods on an open-ended “case-by-case basis,” similarly falls under the “data retention” category and illustrates the kind of vague, discretion-heavy language that Javed and Sajid (2024) note much of the privacy-policy literature has tried to formalize and measure through automated NLP analysis rather than manual review alone.

Changes Summary

Version History

2024-03-13

• Explicit AI clause: YES
• Non-explicit predatory: NO
• Flagged keywords: machine learning, train AI/models

Clause: machine learning

• Conduct analytics and research on who is using our Services and what they are doing. For example, by logging how often people use two different versions of a feature on Pinterest, we can understand which version is better. * Improve the products and services of our family of companies and offer new features. For example, using information to train, develop, and improve our technology such as our machine learning models. * Create aggregated or de-identified information that cannot reasonably be used to identify you. Pinterest processes, maintains, and uses this information only in a de-identified fashion for the purposes of this Privacy Policy and will not attempt to re-identify such information. We also use your information to personalize the ads you see Specifically, we use the information we collect to: * Decide which ads to show you, directly on Pinterest, and depending on where you live, show you ads through our partners. For example, if you show an interest in camping tents on Pinterest or browse sleeping bags on one of our partner’s websites, we may show you ads for other outdoor products. We customize the ads we show you by identifying your interests based on your onsite and offsite activities, as well as by using information we receive from ad partners or other third parties.

Clause: machine learning

Information categories used The actual information used depends on the factual circumstances, but could include any of the following: * Account information (excluding race or ethnicity) * Content * Location information * Your communications with us * Log data * Information from cookie data and similar technologies (To find out more about how we use cookies, please see our Cookie Policy) * Device information * Usage data and inferences * User choices * Data from other sources (third party platforms; technical service partners; advertisers and other partners) To improve, innovate and develop our Services, we: -------------------------------------------------- * Conduct analytics and research on who is using Pinterest and what they are doing. For example, by logging how often people use two different versions of a feature on Pinterest, we can understand which version is better. * Improve the products and services of our family of companies and offer new features. For example, using information to train, develop, and improve our technology such as our machine learning models. Some of this information may be aggregated or de-identified. #### Legitimate interests relied on It is in our interest and the interests of Pinterest’s users that we improve, promote and develop the Service in an informed way. #### Information categories used * Account information (excluding race or ethnicity) * Content * Location information * Your communications with us * Log data * Information from cookie data and similar technologies (To find out more about how we use cookies, please see our Cookie Policy) * Device information * Usage data and inferences * User choices * Data from other sources (third party platforms; technical service partners; advertisers and other partners) To seek legal advice or protect Pinterest in litigation or other disputes, we: ------------------------------------------------------------------------------- * Preserve and share information when we seek legal advice or seek to protect ourselves in the context of litigation and other disputes. This includes violations of our Terms and policies. Legitimate interests relied on * It is in our interest and in the interest of Pinterest users to respond to complaints, prevent and address fraud, unauthorized use of Pinterest, violations of our Terms and policies, or other harmful or illegal activity.

Clause: train AI/models

• May access user information in relation to a legal claim, litigation, or regulatory proceeding. * Conduct analytics and research on who is using our Services and what they are doing. For example, by logging how often people use two different versions of a feature on Pinterest, we can understand which version is better. * Improve the products and services of our family of companies and offer new features. For example, using information to train, develop, and improve our technology such as our machine learning models. * Create aggregated or de-identified information that cannot reasonably be used to identify you. Pinterest processes, maintains, and uses this information only in a de-identified fashion for the purposes of this Privacy Policy and will not attempt to re-identify such information. We also use your information to personalize the ads you see Specifically, we use the information we collect to: * Decide which ads to show you, directly on Pinterest, and depending on where you live, show you ads through our partners. For example, if you show an interest in camping tents on Pinterest or browse sleeping bags on one of our partner’s websites, we may show you ads for other outdoor products.

Clause: train AI/models

• It is also in our interest and the interests of other users to ensure our Services are used in accordance with our Terms. #### Information categories used The actual information used depends on the factual circumstances, but could include any of the following: * Account information (excluding race or ethnicity) * Content * Location information * Your communications with us * Log data * Information from cookie data and similar technologies (To find out more about how we use cookies, please see our Cookie Policy) * Device information * Usage data and inferences * User choices * Data from other sources (third party platforms; technical service partners; advertisers and other partners) To improve, innovate and develop our Services, we: -------------------------------------------------- * Conduct analytics and research on who is using Pinterest and what they are doing. For example, by logging how often people use two different versions of a feature on Pinterest, we can understand which version is better. * Improve the products and services of our family of companies and offer new features. For example, using information to train, develop, and improve our technology such as our machine learning models. Some of this information may be aggregated or de-identified. #### Legitimate interests relied on It is in our interest and the interests of Pinterest’s users that we improve, promote and develop the Service in an informed way. #### Information categories used * Account information (excluding race or ethnicity) * Content * Location information * Your communications with us * Log data * Information from cookie data and similar technologies (To find out more about how we use cookies, please see our Cookie Policy) * Device information * Usage data and inferences * User choices * Data from other sources (third party platforms; technical service partners; advertisers and other partners) To seek legal advice or protect Pinterest in litigation or other disputes, we: ------------------------------------------------------------------------------- * Preserve and share information when we seek legal advice or seek to protect ourselves in the context of litigation and other disputes. This includes violations of our Terms and policies.

2024-04-06

• Explicit AI clause: YES
• Non-explicit predatory: NO
• Flagged keywords: machine learning, train AI/models

All clauses unchanged from 2024-03-13 (see above).

2024-05-01

• Explicit AI clause: YES
• Non-explicit predatory: NO
• Flagged keywords: machine learning, train AI/models

All clauses unchanged from 2024-04-06 (see above).

2024-08-15

• Explicit AI clause: YES
• Non-explicit predatory: NO
• Flagged keywords: machine learning, train AI/models

Clause: machine learning, train AI/models

• May access user information in relation to a legal claim, litigation, or regulatory proceeding. * Conduct analytics and research on who is using our Services and what they are doing. For example, by logging how often people use two different versions of a feature on Pinterest, we can understand which version is better. * Improve the products and services of our family of companies and offer new features. For example, using information to train, develop, and improve our technology such as our machine learning models. * Create aggregated or de-identified information that cannot reasonably be used to identify you. Pinterest processes, maintains, and uses this information only in a de-identified fashion for the purposes of this Privacy Policy and will not attempt to re-identify such information. We also use your information to personalize the ads you see Specifically, we use the information we collect to: * Decide which ads to show you, directly on Pinterest, and , show you ads through our partners. For example, if you show an interest in camping tents on Pinterest or browse sleeping bags on one of our partner’s websites, we may show you ads for other outdoor products.

Clause: machine learning

Information categories used The actual information used depends on the factual circumstances, but could include any of the following: * Account information (excluding race or ethnicity) * Content * Location information * Your communications with us * Log data * Information from cookie data and similar technologies (To find out more about how we use cookies, please see our ) * Device information * Usage data and inferences * User choices * Data from other sources (third party platforms; technical service partners; advertisers and other partners) To improve, innovate and develop our Services, we: -------------------------------------------------- * Conduct analytics and research on who is using Pinterest and what they are doing. For example, by logging how often people use two different versions of a feature on Pinterest, we can understand which version is better. * Improve the products and services of our family of companies and offer new features. For example, using information to train, develop, and improve our technology such as our machine learning models. Some of this information may be aggregated or de-identified. #### Legitimate interests relied on It is in our interest and the interests of Pinterest’s users that we improve, promote and develop the Service in an informed way. #### Information categories used * Account information (excluding race or ethnicity) * Content * Location information * Your communications with us * Log data * Information from cookie data and similar technologies (To find out more about how we use cookies, please see our ) * Device information * Usage data and inferences * User choices * Data from other sources (third party platforms; technical service partners; advertisers and other partners) To seek legal advice or protect Pinterest in litigation or other disputes, we: ------------------------------------------------------------------------------ * Preserve and share information when we seek legal advice or seek to protect ourselves in the context of litigation and other disputes. This includes violations of our Terms and policies. Legitimate interests relied on * It is in our interest and in the interest of Pinterest users to respond to complaints, prevent and address fraud, unauthorized use of Pinterest, violations of our Terms and policies, or other harmful or illegal activity.

Clause: train AI/models

• It is also in our interest and the interests of other users to ensure our Services are used in accordance with our Terms. #### Information categories used The actual information used depends on the factual circumstances, but could include any of the following: * Account information (excluding race or ethnicity) * Content * Location information * Your communications with us * Log data * Information from cookie data and similar technologies (To find out more about how we use cookies, please see our ) * Device information * Usage data and inferences * User choices * Data from other sources (third party platforms; technical service partners; advertisers and other partners) To improve, innovate and develop our Services, we: -------------------------------------------------- * Conduct analytics and research on who is using Pinterest and what they are doing. For example, by logging how often people use two different versions of a feature on Pinterest, we can understand which version is better. * Improve the products and services of our family of companies and offer new features. For example, using information to train, develop, and improve our technology such as our machine learning models. Some of this information may be aggregated or de-identified. #### Legitimate interests relied on It is in our interest and the interests of Pinterest’s users that we improve, promote and develop the Service in an informed way. #### Information categories used * Account information (excluding race or ethnicity) * Content * Location information * Your communications with us * Log data * Information from cookie data and similar technologies (To find out more about how we use cookies, please see our ) * Device information * Usage data and inferences * User choices * Data from other sources (third party platforms; technical service partners; advertisers and other partners) To seek legal advice or protect Pinterest in litigation or other disputes, we: ------------------------------------------------------------------------------ * Preserve and share information when we seek legal advice or seek to protect ourselves in the context of litigation and other disputes. This includes violations of our Terms and policies.

2024-09-05

• Explicit AI clause: YES
• Non-explicit predatory: NO
• Flagged keywords: machine learning, train AI/models

All clauses unchanged from 2024-08-15 (see above).

2025-03-07

• Explicit AI clause: YES
• Non-explicit predatory: NO
• Flagged keywords: machine learning, train AI/models

All clauses unchanged from 2024-09-05 (see above).

2025-05-01

• Explicit AI clause: YES
• Non-explicit predatory: NO
• Flagged keywords: artificial intelligence, machine learning, train AI/models, improve services

Clause: artificial intelligence, train AI/models

Until the effective date, you can view our current Privacy Policy . State Privacy Law Disclosure & Notice at Collection =================================================== This applies only if you are a resident of a U.S. state governed by a state-level privacy law. This page also serves as our California Notice at Collection. Summary of changes ================== We work hard to make our use of personal data transparent and to make your rights and choices easy to understand. We added more details on how we train the models that support our products and services including those using generative artificial intelligence, how long we keep your information, and changes to our international data transfer mechanisms. If you are outside of the EEA, Switzerland, or the United Kingdom, we’ve outlined how we may share data with partners to allow advertisers to reach you on other websites and apps. Thank you for using Pinterest! ============================== Our mission is to bring everyone the inspiration to create a life they love. To do that, we show you personalized content and ads we think you’ll be interested in based on information we collect from you and other parties.

Clause: artificial intelligence

For example, by logging how often people use two different versions of a feature on Pinterest, we can understand which version is better. * Improve the products and services of our family of companies and offer new features. For example, using information to train, develop and improve our technology such as our machine learning models, regardless of when Pins were posted. This includes, for example, Pinterest’s , which is trained on images in Pins posted to our Services. Pinterest also has features that are supported by generative artificial intelligence technology. Learn more . * Create aggregated or de-identified information that cannot reasonably be used to identify you. Pinterest processes, maintains, and uses this information only in a de-identified fashion for the purposes of this Privacy Policy and will not attempt to re-identify such information. We also use your information to personalize the ads you see Specifically, we use the information we collect to: * Decide which ads to show you directly on Pinterest, and, depending on where you live, enabling Pinterest directly or through partners to show you ads both and Pinterest.

Clause: artificial intelligence

Pinterest processes, maintains, and uses this information only in a de-identified fashion for the purposes of this Privacy Policy and will not attempt to re-identify such information. We also use your information to personalize the ads you see Specifically, we use the information we collect to: * Decide which ads to show you directly on Pinterest, and, depending on where you live, enabling Pinterest directly or through partners to show you ads both and Pinterest. For example, if you show an interest in camping tents on Pinterest or browse sleeping bags on one of our partner’s websites, we may show you ads for other outdoor products. Depending on your age, location and privacy settings, we customize the ads we show you by identifying your interests based on your onsite and offsite activities, as well as by using information we receive from ad partners or other third parties. We also offer features supported by generative artificial intelligence to enable our advertisers to add limited content to their ads. Where we use cookies to identify your offsite interests, we’ll get your consent where required. * Advertise Pinterest products and services to you on other sites and apps. To do this, we disclose information such as cookie IDs, your IP address, or a hashed version of your email address to third parties, such as Facebook Ads, Google Marketing Platform, and others who may combine that information with other information they already have about you and deliver ads about Pinterest to you. about our marketing practices off Pinterest and how to opt-out.

Clause: artificial intelligence

For example, using information to train, develop and improve our technology such as our machine learning models, regardless of when Pins were posted. Some of this information may be aggregated or de-identified. Here are some ways in which Pinterest uses your information in order to improve its products and services, including to offer new features: * As part of improving the existing search feature, Pinterest uses machine learning technology to categorise images in Pins into different . For this purpose, Pinterest uses any Pins on Pinterest. * Pinterest also has features that are supported by generative artificial intelligence technology. Learn more . #### Legitimate interests relied on It is in our interest and the interests of Pinterest’s users that we improve, promote and develop the Service in an informed way. #### Information categories used * Account information (excluding race or ethnicity) * Content * Location information * Your communications with us * Log data * Information from cookie data and similar technologies (To find out more about how we use cookies, please see our ) * Device information * Usage data and inferences * User choices * Data from other sources (third party platforms; technical service partners; advertisers and other partners) To seek legal advice or protect Pinterest in litigation or other disputes, we: ------------------------------------------------------------------------------ * Preserve and share information when we seek legal advice or seek to protect ourselves in the context of litigation and other disputes. This includes violations of our Terms and policies.

Clause: artificial intelligence

Legitimate interests relied on * It is in our interest and in the interest of Pinterest users to continuously improve and develop the customer support we provide. * It is in our interest and in the interest of Pinterest users to learn of new features and elements that may be of interest to them. Information categories used * Account information (excluding race or ethnicity) * Content * Location information * Your communications with us * Log data * Information from cookie data and similar technologies (To find out more about how we use cookies, please see our ) * Device information * Usage data and inferences * User choices * Data from other sources (third party platforms; technical service partners; advertisers and other partners) To deliver advertising that is relevant, interesting and personal on our Services, we: -------------------------------------------------------------------------------------- * Decide which ads to show you based on information on our Services. For example, if you show an interest in camping tents on Pinterest, we may show you ads for other outdoor products. We also offer features supported by generative artificial intelligence to enable our advertisers to add limited content to their ads. Legitimate interests relied on It is in our interest and in the interest of Pinterest users to receive relevant and interesting adverts for products or services they are interested in, as opposed to receiving randomized and generic ads which they may have no interest in. This is also the primary funding of the service and allows users to continue enjoying the service free-of-charge and allows Pinterest to generate revenue. Information categories used * Account information (excluding race or ethnicity) * Content * Location information * Your communications with us * Log data * Information from cookie data and similar technologies (To find out more about how we use cookies, please see our ) * Device information * Usage data and inferences * User choices * Data from other sources (third party platforms; technical service partners; advertisers and other partners) To provide measurement and ad analytics we: ------------------------------------------- * Use aggregated information from our measurement providers to tell our ad partners how their Pinterest ads are performing, and how to make them better. For example, we would report to an advertiser that a certain percentage of people who viewed a Pin went on to visit that advertiser’s site.

Clause: artificial intelligence

• Opt out of “targeted advertising” “sharing” or “sale”: As explained above some of our activities may constitute “targeted advertising,” “sharing,” or “selling” as those terms are defined under certain state privacy laws in the U.S. You may opt out at any time by following the instructions in your Privacy and Data Settings menu. Note that you will still see ads on our Services, but they will not be informed by offsite data. Where we rely on consent, you can withdraw that consent at any time. Additional rights in the EEA, Switzerland, and the UK If you live in the EEA, the UK, or Switzerland, you also have some additional rights: * Right to object or restrict processing: You can object to direct marketing from us or where we rely on legitimate interests to process your information, such as where features supported by generative artificial intelligence are based on legitimate interests. You can object through this . * Right to withdraw consent: Where we rely on consent as a legal basis for processing your data, you can withdraw your consent at any stage. The lawfulness of Pinterest’s processing before you withdraw your consent will not be affected by such withdrawal. * Right to portability: You can have the information you provided to us sent to another organization, where we hold this information with your consent or for the performance of a contract with you, and, where it’s technically feasible for us to do so.

Clause: machine learning, train AI/models

• May access user information in relation to a legal claim, litigation, or regulatory proceeding. * Conduct analytics and research on who is using our Services and what they are doing. For example, by logging how often people use two different versions of a feature on Pinterest, we can understand which version is better. * Improve the products and services of our family of companies and offer new features. For example, using information to train, develop and improve our technology such as our machine learning models, regardless of when Pins were posted. This includes, for example, Pinterest’s , which is trained on images in Pins posted to our Services. Pinterest also has features that are supported by generative artificial intelligence technology. Learn more . * Create aggregated or de-identified information that cannot reasonably be used to identify you.

Clause: machine learning, train AI/models

• It is also in our interest and the interests of other users to ensure our Services are used in accordance with our Terms. #### Information categories used The actual information used depends on the factual circumstances, but could include any of the following: * Account information (excluding race or ethnicity) * Content * Location information * Your communications with us * Log data * Information from cookie data and similar technologies (To find out more about how we use cookies, please see our ) * Device information * Usage data and inferences * User choices * Data from other sources (third party platforms; technical service partners; advertisers and other partners) To improve, innovate and develop our Services, we: -------------------------------------------------- * Conduct analytics and research on who is using Pinterest and what they are doing. For example, by logging how often people use two different versions of a feature on Pinterest, we can understand which version is better. * Improve the products and services of our family of companies and offer new features. For example, using information to train, develop and improve our technology such as our machine learning models, regardless of when Pins were posted. Some of this information may be aggregated or de-identified. Here are some ways in which Pinterest uses your information in order to improve its products and services, including to offer new features: * As part of improving the existing search feature, Pinterest uses machine learning technology to categorise images in Pins into different . For this purpose, Pinterest uses any Pins on Pinterest. * Pinterest also has features that are supported by generative artificial intelligence technology.

Clause: machine learning

For example, by logging how often people use two different versions of a feature on Pinterest, we can understand which version is better. * Improve the products and services of our family of companies and offer new features. For example, using information to train, develop and improve our technology such as our machine learning models, regardless of when Pins were posted. Some of this information may be aggregated or de-identified. Here are some ways in which Pinterest uses your information in order to improve its products and services, including to offer new features: * As part of improving the existing search feature, Pinterest uses machine learning technology to categorise images in Pins into different . For this purpose, Pinterest uses any Pins on Pinterest. * Pinterest also has features that are supported by generative artificial intelligence technology. Learn more . #### Legitimate interests relied on It is in our interest and the interests of Pinterest’s users that we improve, promote and develop the Service in an informed way.

Clause: improve services

The storage periods are determined on a case-by-case basis depending on the following factors: * The nature of the information and why it is collected and processed: The length of time we will keep your information will generally be determined by how long we need that information to provide you with our Services, including any optional features you use and to provide customer support. For example: * We keep account information, like your name, email address, and password, for as long as your account is in existence because we need it to operate your account. * We keep content such as information when you save or upload Pins, photos, or other content, interact with Pins or other content, for as long as it is necessary to process it for the purpose for which it was collected. * We keep your communications with us (for example, where you contact us for customer support or otherwise communicate with us) for a period of 2 years. * We generally keep log data for a period of 25 months to provide our Services to you, to make Pinterest safe, improve our product features, and to deliver ads that are relevant, interesting and personal to you. * Legal and regulatory reasons: In certain cases, we also keep your information for legal and regulatory reasons, including after your Pinterest account has been deleted. For example: * For litigation or regulatory matters: For example, we retain information for as long as we need it for a legal claim, litigation or regulatory proceeding. * To handle and resolve requests and complaints: We retain correspondence relating to data subject requests under GDPR for two years, in case those requests are not resolved and this correspondence is required in order to handle any resulting complaints. In such cases, the correspondence is then retained while those complaints are being resolved.

2025-05-02

• Explicit AI clause: YES
• Non-explicit predatory: NO
• Flagged keywords: artificial intelligence, machine learning, train AI/models, improve services

machine learning, improve services unchanged from 2025-05-01.

Clause: artificial intelligence, train AI/models

Privacy Policy ================== Table of Contents State Privacy Law Disclosure & Notice at Collection =================================================== This applies only if you are a resident of a U.S. state governed by a state-level privacy law. This page also serves as our California Notice at Collection. Summary of changes ================== We work hard to make our use of personal data transparent and to make your rights and choices easy to understand. We added more details on how we train the models that support our products and services including those using generative artificial intelligence, how long we keep your information, and changes to our international data transfer mechanisms. If you are outside of the EEA, Switzerland, or the United Kingdom, we’ve outlined how we may share data with partners to allow advertisers to reach you on other websites and apps. Thank you for using Pinterest! ============================== Our mission is to bring everyone the inspiration to create a life they love. To do that, we show you personalized content and ads we think you’ll be interested in based on information we collect from you and other parties.

2025-05-29

• Explicit AI clause: YES
• Non-explicit predatory: NO
• Flagged keywords: artificial intelligence, machine learning, train AI/models, improve services

All clauses unchanged from 2025-05-02 (see above).

2025-06-15

• Explicit AI clause: YES
• Non-explicit predatory: NO
• Flagged keywords: artificial intelligence, machine learning, train AI/models, improve services

Clause: artificial intelligence, train AI/models

Privacy Policy ================== Table of contents State Privacy Law Disclosure & Notice at Collection =================================================== This applies only if you are a resident of a US state governed by a state-level privacy law. This page also serves as our California Notice at Collection. Summary of changes ================== We work hard to make our use of personal data transparent and to make your rights and choices easy to understand. We have added more details on how we train the models that support our products and services including those using generative artificial intelligence, how long we keep your information, and changes to our international data transfer mechanisms. If you are outside the EEA, Switzerland or the United Kingdom, we’ve outlined how we may share data with partners to allow advertisers to reach you on other websites and apps. Thank you for using Pinterest! ============================== Our mission is to bring everyone the inspiration to create a life they love. To do that, we show you personalised content and ads we think you’ll be interested in based on information we collect from you and other parties.

Clause: artificial intelligence

For example, by logging how often people use two different versions of a feature on Pinterest, we can understand which version is better. * Improve the products and services of our family of companies and offer new features. For example, using information to train, develop and improve our technology, such as our machine learning models, regardless of when Pins were posted. This includes, for example, Pinterest’s , which is trained using images in Pins posted to our Services. Pinterest also has features that are supported by generative artificial intelligence technology. Learn more . * Create aggregated or de-identified information that cannot reasonably be used to identify you. Pinterest processes, maintains and uses this information only in a de-identified fashion for the purposes of this Privacy Policy and will not attempt to re-identify such information. We also use your information to personalise the ads you see Specifically, we use the information we collect to: * Decide which ads to show you directly on Pinterest, and, depending on where you live, enabling Pinterest directly or through partners to show you ads both and Pinterest.

Clause: artificial intelligence

Pinterest processes, maintains and uses this information only in a de-identified fashion for the purposes of this Privacy Policy and will not attempt to re-identify such information. We also use your information to personalise the ads you see Specifically, we use the information we collect to: * Decide which ads to show you directly on Pinterest, and, depending on where you live, enabling Pinterest directly or through partners to show you ads both and Pinterest. For example, if you show an interest in camping tents on Pinterest or browse sleeping bags on one of our partner’s websites, we may show you ads for other outdoor products. Depending on your age, location and privacy settings, we customise the ads we show you by identifying your interests based on your on-site and off-site activities, as well as by using information we receive from ad partners or other third parties. We also offer features supported by generative artificial intelligence to enable our advertisers to add limited content to their ads. Where we use cookies to identify your off-site interests, we’ll get your consent where required. * Advertise Pinterest products and services to you on other sites and apps. To do this, we disclose information such as cookie IDs, your IP address or a hashed version of your email address to third parties, such as Facebook Ads, Google Marketing Platform and others, who may combine that information with other information they already have about you and deliver ads about Pinterest to you. about our marketing practices off Pinterest and how to opt out.

Clause: artificial intelligence

For example, using information to train, develop and improve our technology such as our machine learning models, regardless of when Pins were posted. Some of this information may be aggregated or de-identified. Here are some ways in which Pinterest uses your information in order to improve its products and services, including to offer new features: * As part of improving the existing search feature, Pinterest uses machine learning technology to categorise images in Pins into different . For this purpose, Pinterest uses any Pins on Pinterest. * Pinterest also has features that are supported by generative artificial intelligence technology. Learn more . #### Legitimate interests relied on It is in our interest and the interests of Pinterest’s users that we improve, promote and develop the Service in an informed way. #### Information categories used * Account information (excluding race or ethnicity) * Content * Location information * Your communications with us * Log data * Information from cookie data and similar technologies – to find out more about how we use cookies, please see our * Device information * Usage data and inferences * User choices * Data from other sources (third-party platforms; technical service partners; advertisers and other partners) To seek legal advice or protect Pinterest in litigation or other disputes, we: ------------------------------------------------------------------------------ * Preserve and share information when we seek legal advice or seek to protect ourselves in the context of litigation and other disputes. This includes violations of our Terms and policies.

Clause: artificial intelligence

Legitimate interests relied on * It is in our interest and in the interest of Pinterest users to continuously improve and develop the customer support we provide. * It is in our interest and in the interest of Pinterest users to learn of new features and elements that may be of interest to them. Information categories used * Account information (excluding race or ethnicity) * Content * Location information * Your communications with us * Log data * Information from cookie data and similar technologies – to find out more about how we use cookies, please see our * Device information * Usage data and inferences * User choices * Data from other sources (third-party platforms; technical service partners; advertisers and other partners) To deliver advertising that is relevant, interesting and personal on our Services, we: -------------------------------------------------------------------------------------- * Decide which ads to show you based on information on our Services. For example, if you show an interest in camping tents on Pinterest, we may show you ads for other outdoor products. We also offer features supported by generative artificial intelligence to enable our advertisers to add limited content to their ads. Legitimate interests relied on It is in our interest and in the interest of Pinterest users to receive relevant and interesting adverts for products or services they are interested in, as opposed to receiving randomised and generic ads that they may have no interest in. This is also the primary funding of the service and allows users to continue enjoying the service free of charge and allows Pinterest to generate revenue. Information categories used * Account information (excluding race or ethnicity) * Content * Location information * Your communications with us * Log data * Information from cookie data and similar technologies – to find out more about how we use cookies, please see our * Device information * Usage data and inferences * User choices * Data from other sources (third-party platforms; technical service partners; advertisers and other partners) To provide measurement and ad analytics, we: -------------------------------------------- * Use aggregated information from our measurement providers to tell our ad partners how their Pinterest ads are performing and how to make them better. For example, we would report to an advertiser that a certain percentage of people who viewed a Pin went on to visit that advertiser’s site.

Clause: artificial intelligence

• Opt out of ‘targeted advertising’, ‘sharing’ or ‘sale’: As explained above some of our activities may constitute ‘targeted advertising’, ‘sharing’ or ‘selling’ as those terms are defined under certain state privacy laws in the USA. You can opt out at any time by following the instructions in your Privacy and Data Settings menu. Note that you will still see ads on our Services, but they will not be informed by off-site data. Where we rely on consent, you can withdraw that consent at any time. Additional rights in the EEA, Switzerland and the UK If you live in the EEA, the UK or Switzerland, you also have some additional rights: * Right to object or restrict processing: You can object to direct marketing from us or where we rely on legitimate interests to process your information, such as where features supported by generative artificial intelligence are based on legitimate interests. You can object through this . * Right to withdraw consent: Where we rely on consent as a legal basis for processing your data, you can withdraw your consent at any stage. The lawfulness of Pinterest’s processing before you withdraw your consent will not be affected by such withdrawal. * Right to portability: You can have the information you provided to us sent to another organisation, where we hold this information with your consent or for the performance of a contract with you and where it’s technically feasible for us to do so.

Clause: machine learning, train AI/models

• May access user information in relation to a legal claim, litigation or regulatory proceeding. * Conduct analytics and research on who is using our Services and what they are doing. For example, by logging how often people use two different versions of a feature on Pinterest, we can understand which version is better. * Improve the products and services of our family of companies and offer new features. For example, using information to train, develop and improve our technology, such as our machine learning models, regardless of when Pins were posted. This includes, for example, Pinterest’s , which is trained using images in Pins posted to our Services. Pinterest also has features that are supported by generative artificial intelligence technology. Learn more . * Create aggregated or de-identified information that cannot reasonably be used to identify you.

Clause: machine learning, train AI/models

• It is also in our interest and the interests of other users to ensure our Services are used in accordance with our Terms. #### Information categories used The actual information used depends on the factual circumstances, but could include any of the following: * Account information (excluding race or ethnicity) * Content * Location information * Your communications with us * Log data * Information from cookie data and similar technologies – to find out more about how we use cookies, please see our * Device information * Usage data and inferences * User choices * Data from other sources (third-party platforms; technical service partners; advertisers and other partners) To improve, innovate and develop our Services, we: -------------------------------------------------- * Conduct analytics and research on who is using Pinterest and what they are doing. For example, by logging how often people use two different versions of a feature on Pinterest, we can understand which version is better. * Improve the products and services of our family of companies and offer new features. For example, using information to train, develop and improve our technology such as our machine learning models, regardless of when Pins were posted. Some of this information may be aggregated or de-identified. Here are some ways in which Pinterest uses your information in order to improve its products and services, including to offer new features: * As part of improving the existing search feature, Pinterest uses machine learning technology to categorise images in Pins into different . For this purpose, Pinterest uses any Pins on Pinterest. * Pinterest also has features that are supported by generative artificial intelligence technology.

Clause: improve services

The storage periods are determined on a case-by-case basis depending on the following factors: * The nature of the information and why it is collected and processed: The length of time we will keep your information will generally be determined by how long we need that information to provide you with our Services, including any optional features you use and to provide customer support. For example: * We keep account information, such as your name, email address and password, for as long as your account is in existence because we need it to operate your account. * We keep content such as information when you save or upload Pins, photos or other content, interact with Pins or other content, for as long as is necessary to process it for the purpose for which it was collected. * We keep your communications with us (for example, where you contact us for customer support or otherwise communicate with us) for a period of two years. * We generally keep log data for a period of 25 months to provide our Services to you, to make Pinterest safe, improve our product features and to deliver ads that are relevant, interesting and personal to you. * Legal and regulatory reasons: In certain cases, we also keep your information for legal and regulatory reasons, including after your Pinterest account has been deleted. For example: * For litigation or regulatory matters: For example, we retain information for as long as we need it for a legal claim, litigation or regulatory proceeding. * To handle and resolve requests and complaints: We retain correspondence relating to data subject requests under GDPR for two years, in case those requests are not resolved and this correspondence is required in order to handle any resulting complaints. In such cases, the correspondence is then retained while those complaints are being resolved.

2025-08-01

• Explicit AI clause: YES
• Non-explicit predatory: NO
• Flagged keywords: artificial intelligence, machine learning, train AI/models, improve services

machine learning, improve services unchanged from 2025-06-15.

Clause: artificial intelligence, train AI/models

Privacy Policy | Pinterest Policy ===================================== Table of contents State Privacy Law Disclosure & Notice at Collection =================================================== This applies only if you are a resident of a US state governed by a state-level privacy law. This page also serves as our California Notice at Collection. Summary of changes ================== We work hard to make our use of personal data transparent and to make your rights and choices easy to understand. We have added more details on how we train the models that support our products and services including those using generative artificial intelligence, how long we keep your information, and changes to our international data transfer mechanisms. If you are outside the EEA, Switzerland or the United Kingdom, we’ve outlined how we may share data with partners to allow advertisers to reach you on other websites and apps. Thank you for using Pinterest! ============================== Our mission is to bring everyone the inspiration to create a life they love. To do that, we show you personalised content and ads we think you’ll be interested in based on information we collect from you and other parties.

2025-08-09

• Explicit AI clause: YES
• Non-explicit predatory: NO
• Flagged keywords: artificial intelligence, machine learning, train AI/models, improve services

artificial intelligence, train AI/models reverted to the 2025-06-15 wording (see above).

machine learning, improve services unchanged from 2025-08-01.

2025-10-03

• Explicit AI clause: YES
• Non-explicit predatory: NO
• Flagged keywords: artificial intelligence, machine learning, train AI/models, improve services

All clauses unchanged from 2025-08-09 (see above).