This page covers Snapchat's Privacy Policy across 8 scrapes spanning 2024-01-22 to 2025-10-03, tagged under artificial intelligence, machine learning, and generative AI. The dataset contains 24 unique snippets, but only 4 dates introduce genuinely new text (2024-01-22, 2024-10-12, 2024-11-19, 2025-03-06) — the rest are crop-window or cosmetic repeats (markdown bold formatting added, Cookie Policy link locale switching between en-US and en-GB).
What this wiki found — complete, every page
Presence facts, not verdicts — each flagged term links to its definition and the exact clause on this page. Absence of a badge means the term isn't currently flagged here, not that the page is risk-free.
Independent reviews, where they had something to say
Snapchat – Privacy Policy
Dataset: PGAv2 (Platform Governance Archive v2) — 25 platforms, 2022–2026
PGAv2 (Platform Governance Archive v2) is this wiki’s legacy dataset: pre-tagged JSONL records covering 25 major social-media, messaging, and content-sharing platforms, with risk scores and keywords assigned via systematic extraction of 1,736 high-risk clauses from each platform’s Terms of Service, Privacy Policies, and Community Guidelines, spanning 2022–2026.
Note: This page contains documented policy clauses. Risk assessment is qualitative and context-dependent. For analysis of patterns across platforms, see:
Source: sources/jsonl/Snapchat_Privacy_Policy.jsonl
Last updated: 2025-10-03
Overview
This page covers Snapchat’s Privacy Policy across 8 scrapes spanning 2024-01-22 to 2025-10-03, tagged under artificial intelligence, machine learning, and generative AI. The dataset contains 24 unique snippets, but only 4 dates introduce genuinely new text (2024-01-22, 2024-10-12, 2024-11-19, 2025-03-06) — the rest are crop-window or cosmetic repeats (markdown bold formatting added, Cookie Policy link locale switching between en-US and en-GB).
The substantive content is a single “Develop & Improve Features, Algorithms & Machine Learning Models” section, present in substance since the 2024-01-22 baseline. Snapchat discloses that it develops and improves “the algorithms and machine learning models… that make our features and Services work, including through generative AI features,” and gives a textbook definition of generative AI (“artificial intelligence capable of generating text, images, or other media, using generative models… [that] learn the patterns and structure of their input training data and then generate new data that has similar characteristics”). Most notably, it explicitly names My AI — Snapchat’s in-app chatbot — and discloses that “our algorithms and machine learning models take into account the conversations Snapchatters are having with My AI to improve the responses from My AI.” In other words, chat conversations with the bot feed back into training and improving it.
Flagged Keywords & Risks
artificial intelligence,machine learning,generative AI— Discloses that Snapchat develops and improves its algorithms, ML models, and generative-AI features using user data, explicitly including conversations users have with the “My AI” chatbot. Why it matters: this is a direct, product-named admission that your chats with an AI assistant feed back into improving it. It’s the same kind of risk as other platforms’ AI-training disclosures, but the only one in this wiki naming a specific in-house chatbot as the recipient of that training signal.
Legal Context & Research Significance
The disclosure that “our algorithms and machine learning models take into account the conversations Snapchatters are having with My AI to improve the responses from My AI” falls under wearetosed’s “tracking & profiling” category, since it confirms that the content of a user’s private conversations with an in-app assistant is itself repurposed as a behavioral signal for model improvement. Javed and Sajid (2024) note that only 42.57% of the privacy-policy literature they surveyed used automated NLP/ML methods to extract this kind of disclosure, with the remainder relying on manual qualitative analysis — the kind of close manual reading this wiki performs to isolate the “My AI” sentence from the surrounding boilerplate about analytics and research. Despite the platform naming a specific product, the disclosure itself is phrased in the same vague, discretion-preserving register Soneji et al. (2025) associate with provider-favoring clauses, offering no detail on retention period or opt-out mechanism for the chat data it describes.
Changes Summary
| Date | What changed |
|---|---|
| 2024-01-22 | Baseline version (first scrape in this dataset). |
| 2024-02-21 | No changes from previous version. |
| 2024-03-21 | No changes from previous version. |
| 2024-10-12 | Cosmetic only: markdown bold formatting added to section headers (“Develop & Improve Features…”, “Analytics”, “Research”); no substantive wording change. |
| 2024-11-19 | Cosmetic only: Cookie Policy link locale switched from en-US to en-GB; no substantive wording change. |
| 2025-03-06 | Cosmetic only: minor punctuation/wording tweak in the “Research” section (“trends and how” vs “trends, and how”); no substantive wording change to the core AI/ML disclosure. |
| 2025-04-09 | No changes from previous version. |
| 2025-10-03 | No changes from previous version. |
Version History
2024-01-22
- Explicit AI clause: YES
- Non-explicit predatory: NO
- Flagged keywords:
artificial intelligence,machine learning,generative AI
Clause: artificial intelligence, machine learning, generative AI
If you prefer, you can usually remove or reject browser cookies through the settings on your browser or device. Keep in mind, though, that removing or rejecting cookies could affect the availability and functionality of our Services. To learn more about how we and our partners use cookies on our Services and your choices, please check out our Cookie Policy. Develop & Improve Features, Algorithms & Machine Learning Models Our teams are constantly coming up with new ideas for features and ways to improve our Services. In order to do this, we also develop and improve the algorithms and machine learning models (an expression of an algorithm that combs through significant amounts of data to find patterns or make predictions) that make our features and Services work, including through generative AI features (artificial intelligence capable of generating text, images, or other media, using generative models. Generative AI models learn the patterns and structure of their input training data and then generate new data that has similar characteristics). We use algorithms and machine learning models for personalization, advertising, safety and security, fairness and inclusivity, augmented reality, and to prevent abuse or other Terms of Service violations. For example, our algorithms and machine learning models take into account the conversations Snapchatters are having with My AI to improve the responses from My AI. Your information can help us decide what kind of improvements we should make, but we are always focused on privacy — and we don’t want to use more of your personal information than necessary to develop our features and models.
Clause: machine learning
Most web browsers are set to accept cookies by default. If you prefer, you can usually remove or reject browser cookies through the settings on your browser or device. Keep in mind, though, that removing or rejecting cookies could affect the availability and functionality of our Services. To learn more about how we and our partners use cookies on our Services and your choices, please check out our Cookie Policy. Develop & Improve Features, Algorithms & Machine Learning Models Our teams are constantly coming up with new ideas for features and ways to improve our Services. In order to do this, we also develop and improve the algorithms and machine learning models (an expression of an algorithm that combs through significant amounts of data to find patterns or make predictions) that make our features and Services work, including through generative AI features (artificial intelligence capable of generating text, images, or other media, using generative models. Generative AI models learn the patterns and structure of their input training data and then generate new data that has similar characteristics). We use algorithms and machine learning models for personalization, advertising, safety and security, fairness and inclusivity, augmented reality, and to prevent abuse or other Terms of Service violations. For example, our algorithms and machine learning models take into account the conversations Snapchatters are having with My AI to improve the responses from My AI.
Clause: machine learning
To learn more about how we and our partners use cookies on our Services and your choices, please check out our Cookie Policy. Develop & Improve Features, Algorithms & Machine Learning Models Our teams are constantly coming up with new ideas for features and ways to improve our Services. In order to do this, we also develop and improve the algorithms and machine learning models (an expression of an algorithm that combs through significant amounts of data to find patterns or make predictions) that make our features and Services work, including through generative AI features (artificial intelligence capable of generating text, images, or other media, using generative models. Generative AI models learn the patterns and structure of their input training data and then generate new data that has similar characteristics). We use algorithms and machine learning models for personalization, advertising, safety and security, fairness and inclusivity, augmented reality, and to prevent abuse or other Terms of Service violations. For example, our algorithms and machine learning models take into account the conversations Snapchatters are having with My AI to improve the responses from My AI. Your information can help us decide what kind of improvements we should make, but we are always focused on privacy — and we don’t want to use more of your personal information than necessary to develop our features and models. Analytics In order to understand what to build or how to improve our Services, we need to understand trends and demand for our features. For example, we monitor metadata and trends about Group Chat use to help decide whether we should change parts of the feature, like the maximum size of a Group.
Clause: machine learning
Develop & Improve Features, Algorithms & Machine Learning Models Our teams are constantly coming up with new ideas for features and ways to improve our Services. In order to do this, we also develop and improve the algorithms and machine learning models (an expression of an algorithm that combs through significant amounts of data to find patterns or make predictions) that make our features and Services work, including through generative AI features (artificial intelligence capable of generating text, images, or other media, using generative models. Generative AI models learn the patterns and structure of their input training data and then generate new data that has similar characteristics). We use algorithms and machine learning models for personalization, advertising, safety and security, fairness and inclusivity, augmented reality, and to prevent abuse or other Terms of Service violations. For example, our algorithms and machine learning models take into account the conversations Snapchatters are having with My AI to improve the responses from My AI. Your information can help us decide what kind of improvements we should make, but we are always focused on privacy — and we don’t want to use more of your personal information than necessary to develop our features and models. Analytics In order to understand what to build or how to improve our Services, we need to understand trends and demand for our features. For example, we monitor metadata and trends about Group Chat use to help decide whether we should change parts of the feature, like the maximum size of a Group. Studying data from Snapchatters can help us see trends in the ways that people use the Services.
Clause: machine learning
Based on this information, we will, among other things, create information about our users to help us understand demand. Research We conduct research to better understand general consumer interests, trends, and how our Services are used by you and others in our community. This information, along with analytics (as we described above), helps us understand more about our community and about how our Services fit into the lives of those in our community. We also engage in research and development to develop new techniques and technologies (e.g., new machine learning models or hardware, such as Spectacles). The results of our research are sometimes used in features on Snapchat, and we sometimes publish papers about things like overall behaviors and consumer trends (which will only have aggregated data across our user base, and not contain any private information about you specifically). Enhance the Safety & Security of Our Services We use your information to enhance the safety and security of our Services, verify Snapchatter identity, and prevent fraud or other unauthorized or illegal activity. For example, we provide two-factor authentication to help protect your account and can send you email or text messages if we notice any suspicious activity. We also scan URLs sent on Snapchat to see if that webpage is potentially harmful, and can give you a warning about it. Contacting You Sometimes we’ll get in touch with you to promote new or existing features.
Clause: generative AI
Keep in mind, though, that removing or rejecting cookies could affect the availability and functionality of our Services. To learn more about how we and our partners use cookies on our Services and your choices, please check out our Cookie Policy. Develop & Improve Features, Algorithms & Machine Learning Models Our teams are constantly coming up with new ideas for features and ways to improve our Services. In order to do this, we also develop and improve the algorithms and machine learning models (an expression of an algorithm that combs through significant amounts of data to find patterns or make predictions) that make our features and Services work, including through generative AI features (artificial intelligence capable of generating text, images, or other media, using generative models. Generative AI models learn the patterns and structure of their input training data and then generate new data that has similar characteristics). We use algorithms and machine learning models for personalization, advertising, safety and security, fairness and inclusivity, augmented reality, and to prevent abuse or other Terms of Service violations. For example, our algorithms and machine learning models take into account the conversations Snapchatters are having with My AI to improve the responses from My AI. Your information can help us decide what kind of improvements we should make, but we are always focused on privacy — and we don’t want to use more of your personal information than necessary to develop our features and models. Analytics In order to understand what to build or how to improve our Services, we need to understand trends and demand for our features.
2024-02-21
- Explicit AI clause: YES
- Non-explicit predatory: NO
- Flagged keywords:
artificial intelligence,machine learning,generative AI
All clauses unchanged from 2024-01-22 (see above).
2024-03-21
- Explicit AI clause: YES
- Non-explicit predatory: NO
- Flagged keywords:
artificial intelligence,machine learning,generative AI
All clauses unchanged from 2024-02-21 (see above).
2024-10-12
- Explicit AI clause: YES
- Non-explicit predatory: NO
- Flagged keywords:
artificial intelligence,machine learning,generative AI
Clause: artificial intelligence, machine learning, generative AI
If you prefer, you can usually remove or reject browser cookies through the settings on your browser or device. Keep in mind, though, that removing or rejecting cookies could affect the availability and functionality of our Services. To learn more about how we and our partners use cookies on our Services and your choices, please check out our Cookie Policy. Develop & Improve Features, Algorithms & Machine Learning Models Our teams are constantly coming up with new ideas for features and ways to improve our Services. In order to do this, we also develop and improve the algorithms and machine learning models (an expression of an algorithm that combs through significant amounts of data to find patterns or make predictions) that make our features and Services work, including through generative AI features (artificial intelligence capable of generating text, images, or other media, using generative models. Generative AI models learn the patterns and structure of their input training data and then generate new data that has similar characteristics). We use algorithms and machine learning models for personalization, advertising, safety and security, fairness and inclusivity, augmented reality, and to prevent abuse or other Terms of Service violations. For example, our algorithms and machine learning models take into account the conversations Snapchatters are having with My AI to improve the responses from My AI. Your information can help us decide what kind of improvements we should make, but we are always focused on privacy — and we don’t want to use more of your personal information than necessary to develop our features and models.
Clause: machine learning
Most web browsers are set to accept cookies by default. If you prefer, you can usually remove or reject browser cookies through the settings on your browser or device. Keep in mind, though, that removing or rejecting cookies could affect the availability and functionality of our Services. To learn more about how we and our partners use cookies on our Services and your choices, please check out our Cookie Policy. Develop & Improve Features, Algorithms & Machine Learning Models Our teams are constantly coming up with new ideas for features and ways to improve our Services. In order to do this, we also develop and improve the algorithms and machine learning models (an expression of an algorithm that combs through significant amounts of data to find patterns or make predictions) that make our features and Services work, including through generative AI features (artificial intelligence capable of generating text, images, or other media, using generative models. Generative AI models learn the patterns and structure of their input training data and then generate new data that has similar characteristics). We use algorithms and machine learning models for personalization, advertising, safety and security, fairness and inclusivity, augmented reality, and to prevent abuse or other Terms of Service violations. For example, our algorithms and machine learning models take into account the conversations Snapchatters are having with My AI to improve the responses from My AI.
Clause: machine learning
To learn more about how we and our partners use cookies on our Services and your choices, please check out our Cookie Policy. Develop & Improve Features, Algorithms & Machine Learning Models Our teams are constantly coming up with new ideas for features and ways to improve our Services. In order to do this, we also develop and improve the algorithms and machine learning models (an expression of an algorithm that combs through significant amounts of data to find patterns or make predictions) that make our features and Services work, including through generative AI features (artificial intelligence capable of generating text, images, or other media, using generative models. Generative AI models learn the patterns and structure of their input training data and then generate new data that has similar characteristics). We use algorithms and machine learning models for personalization, advertising, safety and security, fairness and inclusivity, augmented reality, and to prevent abuse or other Terms of Service violations. For example, our algorithms and machine learning models take into account the conversations Snapchatters are having with My AI to improve the responses from My AI. Your information can help us decide what kind of improvements we should make, but we are always focused on privacy — and we don’t want to use more of your personal information than necessary to develop our features and models. Analytics In order to understand what to build or how to improve our Services, we need to understand trends and demand for our features. For example, we monitor metadata and trends about Group Chat use to help decide whether we should change parts of the feature, like the maximum size of a Group.
Clause: machine learning
Develop & Improve Features, Algorithms & Machine Learning Models Our teams are constantly coming up with new ideas for features and ways to improve our Services. In order to do this, we also develop and improve the algorithms and machine learning models (an expression of an algorithm that combs through significant amounts of data to find patterns or make predictions) that make our features and Services work, including through generative AI features (artificial intelligence capable of generating text, images, or other media, using generative models. Generative AI models learn the patterns and structure of their input training data and then generate new data that has similar characteristics). We use algorithms and machine learning models for personalization, advertising, safety and security, fairness and inclusivity, augmented reality, and to prevent abuse or other Terms of Service violations. For example, our algorithms and machine learning models take into account the conversations Snapchatters are having with My AI to improve the responses from My AI. Your information can help us decide what kind of improvements we should make, but we are always focused on privacy — and we don’t want to use more of your personal information than necessary to develop our features and models. Analytics In order to understand what to build or how to improve our Services, we need to understand trends and demand for our features. For example, we monitor metadata and trends about Group Chat use to help decide whether we should change parts of the feature, like the maximum size of a Group. Studying data from Snapchatters can help us see trends in the ways that people use the Services.
Clause: machine learning
Based on this information, we will, among other things, create information about our users to help us understand demand. Research We conduct research to better understand general consumer interests, trends, and how our Services are used by you and others in our community. This information, along with analytics (as we described above), helps us understand more about our community and about how our Services fit into the lives of those in our community. We also engage in research and development to develop new techniques and technologies (e.g., new machine learning models or hardware, such as Spectacles). The results of our research are sometimes used in features on Snapchat, and we sometimes publish papers about things like overall behaviors and consumer trends (which will only have aggregated data across our user base, and not contain any private information about you specifically). Enhance the Safety & Security of Our Services We use your information to enhance the safety and security of our Services, verify Snapchatter identity, and prevent fraud or other unauthorized or illegal activity. For example, we provide two-factor authentication to help protect your account and can send you email or text messages if we notice any suspicious activity. We also scan URLs sent on Snapchat to see if that webpage is potentially harmful, and can give you a warning about it. Contacting You Sometimes we’ll get in touch with you to promote new or existing features.
Clause: generative AI
Keep in mind, though, that removing or rejecting cookies could affect the availability and functionality of our Services. To learn more about how we and our partners use cookies on our Services and your choices, please check out our Cookie Policy. Develop & Improve Features, Algorithms & Machine Learning Models Our teams are constantly coming up with new ideas for features and ways to improve our Services. In order to do this, we also develop and improve the algorithms and machine learning models (an expression of an algorithm that combs through significant amounts of data to find patterns or make predictions) that make our features and Services work, including through generative AI features (artificial intelligence capable of generating text, images, or other media, using generative models. Generative AI models learn the patterns and structure of their input training data and then generate new data that has similar characteristics). We use algorithms and machine learning models for personalization, advertising, safety and security, fairness and inclusivity, augmented reality, and to prevent abuse or other Terms of Service violations. For example, our algorithms and machine learning models take into account the conversations Snapchatters are having with My AI to improve the responses from My AI. Your information can help us decide what kind of improvements we should make, but we are always focused on privacy — and we don’t want to use more of your personal information than necessary to develop our features and models. Analytics In order to understand what to build or how to improve our Services, we need to understand trends and demand for our features.
2024-11-19
- Explicit AI clause: YES
- Non-explicit predatory: NO
- Flagged keywords:
artificial intelligence,machine learning,generative AI
Clause: artificial intelligence, machine learning, generative AI
If you prefer, you can usually remove or reject browser cookies through the settings on your browser or device. Keep in mind, though, that removing or rejecting cookies could affect the availability and functionality of our Services. To learn more about how we and our partners use cookies on our Services and your choices, please check out our Cookie Policy. Develop & Improve Features, Algorithms & Machine Learning Models Our teams are constantly coming up with new ideas for features and ways to improve our Services. In order to do this, we also develop and improve the algorithms and machine learning models (an expression of an algorithm that combs through significant amounts of data to find patterns or make predictions) that make our features and Services work, including through generative AI features (artificial intelligence capable of generating text, images, or other media, using generative models). (Generative AI models learn the patterns and structure of their input training data and then generate new data that has similar characteristics). We use algorithms and machine learning models for personalization, advertising, safety and security, fairness and inclusivity, augmented reality, and to prevent abuse or other Terms of Service violations. For example, our algorithms and machine learning models take into account the conversations Snapchatters are having with My AI to improve the responses from My AI. Your information can help us decide what kind of improvements we should make, but we are always focused on privacy — and we don’t want to use more of your personal information than is necessary to develop our features and models.
Clause: machine learning
Most web browsers are set to accept cookies by default. If you prefer, you can usually remove or reject browser cookies through the settings on your browser or device. Keep in mind, though, that removing or rejecting cookies could affect the availability and functionality of our Services. To learn more about how we and our partners use cookies on our Services and your choices, please check out our Cookie Policy. Develop & Improve Features, Algorithms & Machine Learning Models Our teams are constantly coming up with new ideas for features and ways to improve our Services. In order to do this, we also develop and improve the algorithms and machine learning models (an expression of an algorithm that combs through significant amounts of data to find patterns or make predictions) that make our features and Services work, including through generative AI features (artificial intelligence capable of generating text, images, or other media, using generative models). (Generative AI models learn the patterns and structure of their input training data and then generate new data that has similar characteristics). We use algorithms and machine learning models for personalization, advertising, safety and security, fairness and inclusivity, augmented reality, and to prevent abuse or other Terms of Service violations. For example, our algorithms and machine learning models take into account the conversations Snapchatters are having with My AI to improve the responses from My AI.
Clause: machine learning
To learn more about how we and our partners use cookies on our Services and your choices, please check out our Cookie Policy. Develop & Improve Features, Algorithms & Machine Learning Models Our teams are constantly coming up with new ideas for features and ways to improve our Services. In order to do this, we also develop and improve the algorithms and machine learning models (an expression of an algorithm that combs through significant amounts of data to find patterns or make predictions) that make our features and Services work, including through generative AI features (artificial intelligence capable of generating text, images, or other media, using generative models). (Generative AI models learn the patterns and structure of their input training data and then generate new data that has similar characteristics). We use algorithms and machine learning models for personalization, advertising, safety and security, fairness and inclusivity, augmented reality, and to prevent abuse or other Terms of Service violations. For example, our algorithms and machine learning models take into account the conversations Snapchatters are having with My AI to improve the responses from My AI. Your information can help us decide what kind of improvements we should make, but we are always focused on privacy — and we don’t want to use more of your personal information than is necessary to develop our features and models. Analytics In order to understand what to build or how to improve our Services, we need to understand trends and demand for our features. For example, we monitor metadata and trends about Group Chat use to help decide whether we should change parts of the feature, like the maximum size of a Group.
Clause: machine learning
Develop & Improve Features, Algorithms & Machine Learning Models Our teams are constantly coming up with new ideas for features and ways to improve our Services. In order to do this, we also develop and improve the algorithms and machine learning models (an expression of an algorithm that combs through significant amounts of data to find patterns or make predictions) that make our features and Services work, including through generative AI features (artificial intelligence capable of generating text, images, or other media, using generative models). (Generative AI models learn the patterns and structure of their input training data and then generate new data that has similar characteristics). We use algorithms and machine learning models for personalization, advertising, safety and security, fairness and inclusivity, augmented reality, and to prevent abuse or other Terms of Service violations. For example, our algorithms and machine learning models take into account the conversations Snapchatters are having with My AI to improve the responses from My AI. Your information can help us decide what kind of improvements we should make, but we are always focused on privacy — and we don’t want to use more of your personal information than is necessary to develop our features and models. Analytics In order to understand what to build or how to improve our Services, we need to understand trends and demand for our features. For example, we monitor metadata and trends about Group Chat use to help decide whether we should change parts of the feature, like the maximum size of a Group. Studying data from Snapchatters can help us see trends in the ways that people use the Services.
Clause: machine learning
Based on this information, we will, among other things, create information about our users to help us understand demand. Research We conduct research to better understand general consumer interests, trends, and how our Services are used by you and others in our community. This information, along with analytics (as we described above), helps us understand more about our community and about how our Services fit into the lives of those in our community. We also engage in research and development to develop new techniques and technologies (e.g., new machine learning models or hardware, such as Spectacles). The results of our research are sometimes used in features on Snapchat, and we sometimes publish papers about things like overall behaviours and consumer trends (which will only have aggregated data across our user base, and not contain any private information about you specifically). Enhance the Safety & Security of Our Services We use your information to enhance the safety and security of our Services, verify Snapchatter identity, and prevent fraud or other unauthorized or illegal activity. For example, we provide two-factor authentication to help protect your account and can send you email or text messages if we notice any suspicious activity. We also scan URLs sent on Snapchat to see if that webpage is potentially harmful and can give you a warning about it. Contacting You Sometimes we’ll get in touch with you to promote new or existing features.
Clause: generative AI
Keep in mind, though, that removing or rejecting cookies could affect the availability and functionality of our Services. To learn more about how we and our partners use cookies on our Services and your choices, please check out our Cookie Policy. Develop & Improve Features, Algorithms & Machine Learning Models Our teams are constantly coming up with new ideas for features and ways to improve our Services. In order to do this, we also develop and improve the algorithms and machine learning models (an expression of an algorithm that combs through significant amounts of data to find patterns or make predictions) that make our features and Services work, including through generative AI features (artificial intelligence capable of generating text, images, or other media, using generative models). (Generative AI models learn the patterns and structure of their input training data and then generate new data that has similar characteristics). We use algorithms and machine learning models for personalization, advertising, safety and security, fairness and inclusivity, augmented reality, and to prevent abuse or other Terms of Service violations. For example, our algorithms and machine learning models take into account the conversations Snapchatters are having with My AI to improve the responses from My AI. Your information can help us decide what kind of improvements we should make, but we are always focused on privacy — and we don’t want to use more of your personal information than is necessary to develop our features and models. Analytics In order to understand what to build or how to improve our Services, we need to understand trends and demand for our features.
2025-03-06
- Explicit AI clause: YES
- Non-explicit predatory: NO
- Flagged keywords:
artificial intelligence,machine learning,generative AI
Clause: artificial intelligence, machine learning, generative AI
If you prefer, you can usually remove or reject browser cookies through the settings on your browser or device. Keep in mind, though, that removing or rejecting cookies could affect the availability and functionality of our Services. To learn more about how we and our partners use cookies on our Services and your choices, please check out our Cookie Policy. Develop & Improve Features, Algorithms & Machine Learning Models Our teams are constantly coming up with new ideas for features and ways to improve our Services. In order to do this, we also develop and improve the algorithms and machine learning models (an expression of an algorithm that combs through significant amounts of data to find patterns or make predictions) that make our features and Services work, including through generative AI features (artificial intelligence capable of generating text, images or other media, using generative models. Generative AI models learn the patterns and structure of their input training data and then generate new data that has similar characteristics). We use algorithms and machine learning models for personalisation, advertising, safety and security, fairness and inclusivity, augmented reality and to prevent abuse or other Terms of Service violations. For example, our algorithms and machine learning models take into account the conversations Snapchatters are having with My AI to improve the responses from My AI. Your information can help us decide what kind of improvements we should make, but we are always focused on privacy – and we don’t want to use more of your personal information than is necessary to develop our features and models.
Clause: machine learning
Most web browsers are set to accept cookies by default. If you prefer, you can usually remove or reject browser cookies through the settings on your browser or device. Keep in mind, though, that removing or rejecting cookies could affect the availability and functionality of our Services. To learn more about how we and our partners use cookies on our Services and your choices, please check out our Cookie Policy. Develop & Improve Features, Algorithms & Machine Learning Models Our teams are constantly coming up with new ideas for features and ways to improve our Services. In order to do this, we also develop and improve the algorithms and machine learning models (an expression of an algorithm that combs through significant amounts of data to find patterns or make predictions) that make our features and Services work, including through generative AI features (artificial intelligence capable of generating text, images or other media, using generative models. Generative AI models learn the patterns and structure of their input training data and then generate new data that has similar characteristics). We use algorithms and machine learning models for personalisation, advertising, safety and security, fairness and inclusivity, augmented reality and to prevent abuse or other Terms of Service violations. For example, our algorithms and machine learning models take into account the conversations Snapchatters are having with My AI to improve the responses from My AI.
Clause: machine learning
To learn more about how we and our partners use cookies on our Services and your choices, please check out our Cookie Policy. Develop & Improve Features, Algorithms & Machine Learning Models Our teams are constantly coming up with new ideas for features and ways to improve our Services. In order to do this, we also develop and improve the algorithms and machine learning models (an expression of an algorithm that combs through significant amounts of data to find patterns or make predictions) that make our features and Services work, including through generative AI features (artificial intelligence capable of generating text, images or other media, using generative models. Generative AI models learn the patterns and structure of their input training data and then generate new data that has similar characteristics). We use algorithms and machine learning models for personalisation, advertising, safety and security, fairness and inclusivity, augmented reality and to prevent abuse or other Terms of Service violations. For example, our algorithms and machine learning models take into account the conversations Snapchatters are having with My AI to improve the responses from My AI. Your information can help us decide what kind of improvements we should make, but we are always focused on privacy – and we don’t want to use more of your personal information than is necessary to develop our features and models. Analytics In order to understand what to build or how to improve our Services, we need to understand trends and demand for our features. For example, we monitor metadata and trends about Group Chat use to help decide whether we should change parts of the feature, like the maximum size of a Group.
Clause: machine learning
Develop & Improve Features, Algorithms & Machine Learning Models Our teams are constantly coming up with new ideas for features and ways to improve our Services. In order to do this, we also develop and improve the algorithms and machine learning models (an expression of an algorithm that combs through significant amounts of data to find patterns or make predictions) that make our features and Services work, including through generative AI features (artificial intelligence capable of generating text, images or other media, using generative models. Generative AI models learn the patterns and structure of their input training data and then generate new data that has similar characteristics). We use algorithms and machine learning models for personalisation, advertising, safety and security, fairness and inclusivity, augmented reality and to prevent abuse or other Terms of Service violations. For example, our algorithms and machine learning models take into account the conversations Snapchatters are having with My AI to improve the responses from My AI. Your information can help us decide what kind of improvements we should make, but we are always focused on privacy – and we don’t want to use more of your personal information than is necessary to develop our features and models. Analytics In order to understand what to build or how to improve our Services, we need to understand trends and demand for our features. For example, we monitor metadata and trends about Group Chat use to help decide whether we should change parts of the feature, like the maximum size of a Group. Studying data from Snapchatters can help us see trends in the ways that people use the Services.
Clause: machine learning
Research We conduct research to better understand general consumer interests, trends and how our Services are used by you and others in our community. This information, along with analytics (as we described above), helps us understand more about our community and about how our Services fit into the lives of those in our community. We also engage in research and development to develop new techniques and technologies (e.g. new machine learning models or hardware, such as Spectacles). The results of our research are sometimes used in features on Snapchat, and we sometimes publish papers about things like overall behaviours and consumer trends (which will only have aggregated data across our user base, and not contain any private information about you specifically). Enhance the Safety & Security of Our Services We use your information to enhance the safety and security of our Services, verify Snapchatter identity and prevent fraud or other unauthorised or illegal activity. For example, we provide two-factor authentication to help protect your account and can send you email or text messages if we notice any suspicious activity. We also scan URLs sent on Snapchat to see if that webpage is potentially harmful and can give you a warning about it. Contacting You Sometimes we’ll get in touch with you to promote new or existing features.
Clause: generative AI
Keep in mind, though, that removing or rejecting cookies could affect the availability and functionality of our Services. To learn more about how we and our partners use cookies on our Services and your choices, please check out our Cookie Policy. Develop & Improve Features, Algorithms & Machine Learning Models Our teams are constantly coming up with new ideas for features and ways to improve our Services. In order to do this, we also develop and improve the algorithms and machine learning models (an expression of an algorithm that combs through significant amounts of data to find patterns or make predictions) that make our features and Services work, including through generative AI features (artificial intelligence capable of generating text, images or other media, using generative models. Generative AI models learn the patterns and structure of their input training data and then generate new data that has similar characteristics). We use algorithms and machine learning models for personalisation, advertising, safety and security, fairness and inclusivity, augmented reality and to prevent abuse or other Terms of Service violations. For example, our algorithms and machine learning models take into account the conversations Snapchatters are having with My AI to improve the responses from My AI. Your information can help us decide what kind of improvements we should make, but we are always focused on privacy – and we don’t want to use more of your personal information than is necessary to develop our features and models. Analytics In order to understand what to build or how to improve our Services, we need to understand trends and demand for our features.
2025-04-09
- Explicit AI clause: YES
- Non-explicit predatory: NO
- Flagged keywords:
artificial intelligence,machine learning,generative AI
All clauses unchanged from 2025-03-06 (see above).
2025-10-03
- Explicit AI clause: YES
- Non-explicit predatory: NO
- Flagged keywords:
artificial intelligence,machine learning,generative AI
All clauses unchanged from 2025-04-09 (see above).